In a blog entry titled “A second spring of cleaning” Google announced that it will shutdown Google Reader on July 1. I have to admit I was a bit shocked to read the news at first, even if it wasn’t that unexpected. I’ve been a Google Reader user for many years and it has always been part of my daily news reading routine.
Google doesn’t even try to shed much light on the rationale behind their decision. They simply put it this way:
While the product has a loyal following, over the years usage has declined.
Well, the declining is certainly not a surprise for a once great product that didn’t see any love from Google in recent years. Ultimately the actual reasons are not that important. It’s their product and they have the right to do with it as they please — also to shut it down. For more background information I recommend Brian Shih’s answer in this Quora article, he’s a former product manager of Google Reader.
Google Reader’s importance declined too
Google Reader’s usage declined as did its importance over the years. In my case there are clearly two main reasons:
- News consumption on my iPhone
- Twitter as my new main source of tech news
I cannot even remember when I last used Google Reader in the browser. I mainly read my feeds on my iPhone and of course there’s a great app for that. For me Google Reader was degraded to a syncing service for different news apps.
While I rarely tweet myself, reading my Twitter stream has become another part of my daily reading routine. I’m rather selective with the people I follow in order to keep it informative. I certainly wouldn’t have expected it, but nowadays Twitter brings me more useful links to read on a daily basis than my feeds in Reader.
New hope for innovation
All that said, I still see a lot of value in RSS and I certainly will continue to use it. There are some blogs and sites I read from which I don’t want to miss a single article. RSS provides that for me. Further RSS can provide full content in the feed itself, which I definitely prefer to just links.
My initial shock has quickly been replaced by new hope for innovation in this market. News reader apps will become a bigger market and this will lead to more new ideas and designs. They simply need a new way to sync the data between different devices. I don’t care what service is behind that.
Further I hope it will spur new approaches and ideas to tackle the problem of news consumption in even better ways. For instance, I’m very curious what David Smith has planned with Feed Wrangler.
Had all this happened a few years ago I really would have been disappointed. Today, I’m actually rather happy about it.